Why You Need a Market-Positioning Resume

At JW Associates, we have used our extensive experience of the hiring process to develop an innovative type of resume that helps our clients get ahead.

Our proprietary Market-Positioning Resume:

  • Is much more effective at opening doors than a traditional resume
  • Is a forward-looking document that positions you for the future
  • Addresses the challenges that most candidates have in getting through the screening process and securing a new job

Most candidates focus on developing a resume that is a history of past experience, often with evidence of achievements, presented in a polished, error-free, professional manner. But this is not enough to effectively position you for a new role, especially if you are trying to move to a different type of role, a different sector or even a different size of company.

Our Market-Positioning Resume demonstrates your match to the position you want by:

  • Closing any gap a hiring manager might perceive between what you’ve done and where you want to be
  • Making it clear to the reader why you are a fit for the new role in clearly showcasing that you have the range of skills it requires
  • Not only presenting your experience but also, and most importantly, highlighting your leadership and interpersonal fit

Why is market positioning important? In today’s market, each job posting typically receives over 100, and sometimes as many as 200, applications. Your resume more than ever needs to stand out from the crowd. If you are using a recruiter, you need a resume that instantly resonates with their clients. And when you are networking, you need to impress your contacts with your ability to succeed in your targeted role.

Once your resume aligns to your focus and showcases your fit for the specific role and sectors you want, it will strongly resonate with hiring authorities and place you in the top group of applicants. To find out more about how you can develop a resume that truly works.

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Career Bootcamp for Leaders

Is your career stalled? Not getting the recognition, promotion or new job you want


Bootcamp Coaching starts with an intensive two-hour session in which you will receive:

  • Analysis of your career progression and trajectory
  • Straightforward feedback to uncover potential roadblocks
  • Candid review of your presentation and leadership skills
  • An action plan to unblock your career

At the end of the session we will discuss with you steps that you can take to put your action plan into effect.

If you are:

  • open to honest, straightforward, no holds barred feedback
  • committed to making necessary changes
  • ready to do the work


Personalized Coaching by Janet Webb, President of JW Associates International Inc. and author of Hiring for Keeps: How to Hire Outstanding Employees who Fit, Stay and Add to the Bottom Line, which was named, by the Globe & Mail as one of the top 10 Leadership and Management Books of 2015.


Take action. Propel your career forward.


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Staying or Leaving Program

Are you at a crossroads in your career? Are you wondering if you should stay at your current organization or make a move to a new employer?

Our “Staying or Leaving Program” is designed for you. We support you in assessing and clarifying your options for future growth, both internally and externally and we support you in developing the requisite competencies for future success. At each session, priorities are identified, and achievable assignments with action plans are created.

Program Features

  • Get to the heart of the question, “What do I want?” as it relates to your career path
  • Discuss your current situation and explore ways to enhance it
  • Explore possible promotional roles or internal lateral moves
  • Examine potential external roles and industry sectors
  • Clarify your “In demand” skills as they relate to short and long-term success
  • Redevelop your resume and LinkedIn profile to effectively position you for the future
  • Identify your leadership/learning priorities for your next role


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A Resume that Really Works

In the course of our career consulting work, we find that most resumes limit candidates’ prospects by focusing on what it takes to get in the door. Many resumes fall short of even this limited goal. In addition to getting you in the door, an effective resume should support you in other stages of the hiring process and should even position you for future career growth.

Does your resume do all that it should?

  • Does your resume get you in the door for the positions you want? Many resumes only get candidates in the door for positions that are essentially identical to the one they already have. An effective resume can open doors to the next level and propel you to the top of the short list.
  • Does your resume prepare you for the interview? Many resumes present historical information without placing sufficient emphasis on candidates’ marketable skills. The process of producing an effective resume focuses your thinking on how to market yourself in an interview.
  • Does your resume position you for salary negotiations? Many resumes position candidates for a salary that is very similar to the one they already have. An effective resume highlights the fit of your skills to the increased responsibilities of the new role and clearly conveys your value to the employer.
  • Does your resume support your longer-term career goals? Many resumes pay too little regard to the future. An effective resume highlights skills that show your potential for growth and positions you in an employer’s mind as a key long-term member of the organization.


How can we help you develop a winning edge?

Our resume service is a component of our customized programs. We can help you bring a new level of sophistication to your resume by helping you develp a Market Positioning Resume©.

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Providing Career Solutions

Do you need to talk to someone confidentially on specific issues?

We offer individual career consulting sessions on a wide variety of issues, including: evaluating new opportunities, finding the work you love, creating work/life balance, negotiating a great salary, achieving internal promotions or communicating effectively with your boss.

What are your pressing issues?

  • “I have more than one offer. Which job should I take? Which position would be the best career move for me?”
  • “I’m starting a job search. How do I negotiate a great salary with a new employer?”
  • “How can I market myself in my present company to make sure that I get the promotion that I want?"
  • “How do I say ‘No' to my boss? I'm already overloaded and keep being given even more work to complete.”
  • “Over the past five years, my career has not advanced. How can I get back on track?”
  • “Search firms keep calling me on roles that are too junior. How can I position myself more effectively?”
  • “I find the idea of networking intimidating. How do I learn to network comfortably and productively?”
  • “I don’t understand why my resume is not getting me in the door for interviews. What should I do?”
  • “I’ve been running my own consulting business with mixed success. How do I make the transition back into an in-house role?”

What is the next step?

Call us today at (416) 363-6532 to schedule a complimentary career consulting session.

“I recently worked with Janet to improve my current situation. Since our sessions, I have been promoted in my company and have received a significant pay increase. The pay increase more than paid for the consulting sessions. Furthermore, the sessions have helped me to understand how to market myself in my company and have given me the confidence to set my goals higher.”

~ Controller, Large Manufacturing Company

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Planning for Career Success

Are you proactively taking steps to reach your goals, or are you leaving the fate of your career to other people?

Answer the following questions to determine whether you are in control of your career:

  • Do you have a career plan?
  • Are you feeling fulfilled in your career?
  • If you lost your job tomorrow, would you be in high demand?
  • Do you know how to position yourself for a promotion?
  • Have you recently obtained expert objective feedback on your career?
  • Does your current resume effectively market you for the next role you want?
  • Are you building an active network?
  • Are you developing your presentation skills?

If you answered NO to more than three of these questions, your career growth is being left to chance. Like many people, perhaps you are busy and feel overwhelmed by the task of adding something else to your "to do" list. If so, decide to take action on just one item to start with and seek out expert advise to make sure you are not "spinning your wheels". By taking personal responsibility for your own career you will be building future success and happiness. 

“They always say time changes things, but you actually have to change them yourself.”

~ Andy Warhol

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Our Customized Programs

Our goal is to provide you with greater control over your career, to optimize your earnings potential and to facilitate greater self-awareness, self-confidence and quality of life. We customize our outcomes-based programs to address our clients’ widely varying needs.

How do we design the right program for you?

We offer an initial complimentary career consulting session with no obligation. In this session, we gain insight into your career path and goals and suggest a customized Career Consulting plan to address your needs.

How many sessions are there in a program?

That depends on your needs. Some programs cover a wide range of areas, such as career planning, resume development, interviewing skills, focused networking and salary negotiations. Other programs offer an in-depth approach to a specific area, such as overcoming career blocks or detailed interview preparation for a particular position.

Are there common choices for the number of sessions?

Many clients choose our eight-session or twelve-session packages. Clients seeking longer-term support may opt for our six-month Career Enhancement Program or one-year Career Optimization Program to help maintain career momentum, monitor progress, assist with troubleshooting and provide ongoing support and guidance.

What does a session consist of?

A session is a one-on-one meeting for one hour with an expert Career Consultant, who has a background in both Career Management and Executive Search. Each session is highly interactive so that we can monitor and respond to your evolving priorities. We establish a coaching relationship, which provides you with expert guidance, information, motivation and support to help you move forward.

How do we schedule your sessions?

Most clients opt for weekly sessions. Should you wish to extend your sessions over a longer period because of outside pressures, or compress them into a shorter period to address a more urgent need, we can support you.

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What is a Market Positioning Resume?

As the name suggests a Market Positioning Resume © does more than provide a chronological record of your experience and achievements. It positions your skills and experience for the specific role that you want in the job market. It makes it clear to the reader why you fit the role that you have applied for.

Why is this important? In today’s market, when each job posting typically receives 100 to 200 applications, your resume needs to stand out from the crowd. If you are using a recruiter, they will want a resume that clearly positions you for the role you have applied for, that will instantly resonate with their client and make it through the screening process.

In the past, a good resume meant an error-free document with strong content, including evidence of achievements, presented in a polished, professional manner. But now, with the speed at which your resume will be viewed, you need to take it to the next level. You need to clearly showcase your fit – your relevance to the role and the company. You also need to showcase your relevant transferable skills, including your hard and soft leadership and management skills, and your fit with the sector and size of company.

At JW Associates, we have designed a document called a Market Positioning Resume ©. You can use it to align your focus and position yourself for the role you want.

Once you have completed your Market Positioning Resume ©, it will resonate with hiring authorities and distinguish you as a top short-list candidate. Our Market Positioning Resume © truly works and opens doors for our clients.

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  • Hiring
  • Management
  • Outplacement
  • Career
  • Business

“Thanks so much for all of your effort in finding us the right candidate. It has been a real pleasure working with your company - you certainly know your stuff!"
~ Director HR, Rapidly Growing Retailer

“Working with JW Associates has provided me with the ability to critically assess candidates' resumes. I am able to discern their experience and the representational faithfulness of their resumes. In turn, we are able to conduct a more effective search allowing us to find candidates most suited for the position.”
~ President, Large Investment Company

"In the past we had found it difficult to determine which people would really fit with our company. JW Associates provided us with a practical yet measurable way to select the best people for us."
~ Senior Director, Mining Company

"Thank you for helping us set up our succession planning framework. We now feel confident that we have a great plan in place to keep the company knowledge intact."
~ Director HR, Well-Established Company

“Your Outplacement program helped me to build my confidence and find a new job. I was surprised at how much I enjoyed the process.”
~ Senior Manager, Real Estate

"JW Associates helped me identify my most marketable assets, and present them in a way that gave me an edge over other candidates. They provided gentle, tactful and extremely useful one-on-one feedback for interviewing. I felt much more confident and calm during the interviewing process and found a position which is the perfect fit."
~ 2009 Outplacement Client

“Dealing with JW Associates has been a very positive experience. Thank you very much for coaching and preparation work you provided – I found it very helpful in preparing me for the CFO interview.”
~ CFO, Mid-sized Manufacturing Company

“Networking was difficult for me so my career coach and I worked out an approach that I could handle. This revamped approach coupled with my new focused resume presented so well that I got six calls and a job offer!”
~ JB,Toronto

“I had never done Onboarding before... what a difference it has made in my new job! I feel much more comfortable about working with my new boss and am confident that I can continue to make a great impression”
~ 2009 Onboarding Client

“I’ve never seen myself as a natural leader, but now I know that I can aim higher. You really showed me the importance of improving my communication style."
~ Director, Turnaround Manufacturing Company